Essentially produced in Italy, Apologie shoes are of known quality and pass through the hands of reputable shoe- makers. In harmony with ancestral standards of creation, craftsmanship and humanism, it can be interpreted as a sane response to the modern standardization and overall prevailing frenzy.


Anything is possible when joyous and unadulterated inspiration is allowed to run free. In sum, its esthetic is Parisian, contemporary and is translated into further accessories collections. Its graphic identity leaves an impression of reassuring familiarity evocative of a brand that has made its memorable mark but that never stops reinventing itself and determining its own trends.

Inspired as much by the Renaissance cabinets of curiosities as it is delicious patisseries, this new Apologie collection strives to be unique in its elegance and inquisitiveness, colorful yet pure. The Apologie collection is an unexpected yet pleasant breath of fresh air.

Olivia Cognet

Photograph by Raphael Lugassy

Olivia Cognet

Artistic Director Olivia Cognet combines her luxury shoe expertise and her long experience as an accessories stylist for large fashion houses such as Lanvin, Carven, Sonia Rykiel, Mugler, JC de Castelbajac and Robert Clergerie.

In a world of musical comedies and dancing women, Olivia declines joyful collections, twisted classics, talkative shoes, full of humor.

Her desire: providing women with pleasure, make them beautiful, by addressing fashion with a chic and French touch, a Parisian touch!

Today she is proud to present her own vision of a well shoed woman, an Apologie woman!

Apologie will make you see life in Apologie colors!